The Bettr Blog

How we pioneered a shift to fees

Feb 1, 2013 | Financial Advice, Investing

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”” in_content_menu=”” content_menu_title=”” icon_pack=”font_awesome” content_menu_fa_icon=”” content_menu_fe_icon=”arrow_back” text_align=”left” video=”” video_overlay=”” video_overlay_image=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” background_image=”” pattern_background=”” section_height=”” parallax_speed=”” background_color=”” border_color=”” side_padding=”” padding_top=”” padding_bottom=”” color=”” hover_color=”” more_button_label=”” less_button_label=”” button_position=”” css_animation=”” transition_delay=””][vc_column width=”1/1″][vc_column_text]In 2004 Brett Investment was one of the first IFA firms to pioneer a switch to fee-based financial planning as we saw that this would offer clients better value, transparency and control.

In the past people would often pay for financial advice by commission. Paying by commission never meant that your adviser’s services were free, in fact in our view commission simply distorted the advice process and created a potential conflict of interest.

Shifting to fees was one of the best things we ever did and we found that once we were able to explain the concept properly (which took a bit of time!) we found that clients far preferred it.

In the main our fee is calculated as a percentage of the assets that we manage, not on the transactions that we undertake for you; we don’t earn anything extra by re-balancing your Portfolio and/or introducing new funds to it. Simply put, this means we are rewarded for ‘managing your money’ and not for ‘moving your money’ as most advisers are.

Alignment of Interests

We also believe that this aligns our interests with yours meaning that your success is our success as our fees can only grow if your portfolio grows. If, as happens from time to time, your portfolio does reduce in value then our fees will reduce with it.

Your fee includes regular face to face meetings, your own personalised cash flow forecast, access to sophisticated low-cost institutional funds (which most other investors don’t have access to), simplication via a Wrap Account, liaison with professional advisors and a lifetime relationship – all for less than the cost of an average UK unit trust fund.
[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”” in_content_menu=”” content_menu_title=”” icon_pack=”font_awesome” content_menu_fa_icon=”” content_menu_fe_icon=”arrow_back” text_align=”left” video=”” video_overlay=”” video_overlay_image=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” background_image=”” pattern_background=”” section_height=”” parallax_speed=”” background_color=”” border_color=”” side_padding=”” padding_top=”” padding_bottom=”” color=”” hover_color=”” more_button_label=”” less_button_label=”” button_position=”” css_animation=”” transition_delay=””][vc_column width=”1/1″][vc_empty_space height=”32px”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”” in_content_menu=”” content_menu_title=”” icon_pack=”font_awesome” content_menu_fa_icon=”” content_menu_fe_icon=”arrow_back” text_align=”left” video=”” video_overlay=”” video_overlay_image=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” background_image=”” pattern_background=”” section_height=”” parallax_speed=”” background_color=”” border_color=”” side_padding=”” padding_top=”” padding_bottom=”” color=”” hover_color=”” more_button_label=”” less_button_label=”” button_position=”” css_animation=”” transition_delay=””][vc_column width=”1/1″][vc_googleplus annotation=”bubble”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”” in_content_menu=”” content_menu_title=”” icon_pack=”font_awesome” content_menu_fa_icon=”” content_menu_fe_icon=”arrow_back” text_align=”left” video=”” video_overlay=”” video_overlay_image=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” background_image=”” pattern_background=”” section_height=”” parallax_speed=”” background_color=”” border_color=”” side_padding=”” padding_top=”” padding_bottom=”” color=”” hover_color=”” more_button_label=”” less_button_label=”” button_position=”” css_animation=”” transition_delay=””][vc_column width=”1/1″][vc_tweetmeme type=”horizontal”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”” in_content_menu=”” content_menu_title=”” icon_pack=”font_awesome” content_menu_fa_icon=”” content_menu_fe_icon=”arrow_back” text_align=”left” video=”” video_overlay=”” video_overlay_image=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” background_image=”” pattern_background=”” section_height=”” parallax_speed=”” background_color=”” border_color=”” side_padding=”” padding_top=”” padding_bottom=”” color=”” hover_color=”” more_button_label=”” less_button_label=”” button_position=”” css_animation=”” transition_delay=””][vc_column width=”1/1″][vc_facebook type=”standard”][/vc_column][/vc_row]

Disclaimer: This document is intended for informational purposes and no action should be taken or refrained from being taken as a consequence of it without consulting a suitably qualified and regulated person.  It does not constitute financial advice under the terms of the Financial Services and Markets Act 2000. It is not an offer to sell, or a solicitation of an offer to buy, the instruments described in this.

Investments involve risks. The investment return and principal value of an investment may fluctuate so that an investment, when redeemed, may be worth more or less than its original value. Past performance is not a guarantee of future results. There is no guarantee strategies will be successful.